Women On Boards Inaugural Impact Report
Impact Report | Case Study
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In 2024, only 28% of board seats were occupied by women. Women On Boards Project is a mission-driven organization dedicated to changing this.
After nearly five years in operation, we released our inaugural Impact Report.
Our core objectives:
Showcase comprehensive impact of Women On Boards Project
Reinforce thought leadership and credibility in the industry
Amplify reach and increase engagement with this movement overall
My role: Creative Director, UX Designer, and Project Lead
Responsibilities: Creative direction, content strategy, UX design, wire-framing, cross-functional and creative leadership, user research, project management
Tools: Pen and paper, Figma, Squarespace
RESEARCH
To help inform our strategy, we had a multi-pronged research approach to understand a full snapshot of our impact to date – and to better understand our target audiences – prospective candidates, companies, and sponsors.
Data Collection
With nearly five years of operations under our belt, there were a lot of questions we wanted to answer, like: How much has our community of women grown? How many of our board placements are first-time board members? How many placements are women of color or LGBTQ+?
2. Competitive Audit
Our goal was to answer questions, like: How are similar nonprofit organizations conveying their social impact? What are they doing well – and where is the opportunity for us?
3. Stakeholder Surveys
With such a robust, active community of stakeholders – from board placements and prospective candidates, to sponsoring companies and partners, the goal was to gather qualitative data from the diverse people that drive W Project. These humanized stories were important and complementary to the quantitative results.
STORYTELLING & DESIGN PRODUCTION
Once we had all of our data synthesized, it was time to weave together the narrative and align with leadership on the final content.
I architected the content strategy, led wireframing in Figma, and led our team of copywriters and PR through the production phase.
