Retail Education App
The opportunity…Every season when Sumo Citrus returns to stores, there’s a huge opportunity to educate retailers on the special fruit, empowering them to sell more. With growing distribution and an expanding consumer base, we would need an elevated, dynamic, highly engaging experience to reach more produce managers and build excitement.
My role…I helped architect this platform from conception through execution. In collaboration with my team at Superior Branding Co., I helped with wireframes, design strategy, and content design for all of the educational videos and quizzes.
The outcome…In the platform’s debut season, we reached thousands of produce managers across the country, and nearly 800 of the participants completed the full educational series of video and quiz modules, supporting the biggest season of Sumo Citrus yet.
Desktop and mobile friendly education
We developed a dynamic platform to host all of the product resources produce managers would need to sell more Sumo Citrus.
Incentivized product education for retailers
Participants would be entered for prizes and branded swag if they completed all three education modules.