rachel rose creative
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Phillips Industries Brand Language & Website Experience

My team at Superior Branding Co. and I reimagined the web presence of a legacy frozen fruit operation based in the Pacific Northwest. As part of this engagement, we developed new brand language to tell their story about their vertically integrated business, sustainable growing practices, and healthy, delicious fruit offerings.

Phillips Industries Brand Language & Website

The opportunity…For over 100 years, Phillips Industries, the legacy manufacturer of long-haul trucking parts, has led the industry forward. It came time for an updated brand strategy and website experience to reflect this unparalleled commitment to quality, service, and innovation.

My role…I supported with category landscape research and insights, brand strategy, and copy development for the new brand language. I also developed copy for the Technologies modules on the website.

The outcome…Phillips' new brand language reflects their legacy of over 100 years alongside their commitment to moving into the future with utmost quality and service to customers. This came to life through a contemporary website experience with elevated visuals, a simplified user experience, and rich company storytelling. Read more about it here.

I worked with Superior Branding Co. on this project.