Sustainably Grown Certified Program
The opportunity…In 2021, Columbine Vineyards became the first table grapes brand in the country to claim the Sustainably Grown Certified certification. Sharing this milestone with consumers and retail partners would require engaging storytelling of Columbine’s 100-year legacy of land stewardship, as well as education on what the SGC marker represents.
My role…I helped lead the strategy and architecture of Columbine’s multi-pronged impact story, conducting stakeholder interviews, crafting the messaging, and then managing production of the video, web, and digital expressions.
The outcome…The team at Superior Branding Co. and I developed a website landing page, educational video and PDF, and digital assets to amplify this milestone, and inspire the industry at large to engage in the sustainability movement. Columbine’s story was picked up on various trade publications — read more here, here, and here.
