Hey there!

Thanks for coming by. I’m Rachel, a creative leader and problem-solver with 10+ years of experience building brands, architecting strategy, and designing digital experiences.

Over the years, I’ve worked in-house building marketing teams from the ground up, at creative and digital marketing agencies, and as a consultant for emerging brands in the food and beverage space.

I strive to take an insights-driven, user-centered approach to my work – and also embrace the creative intuition that brings innovative, impactful ideas to life.

In my spare time, you’ll find me meandering around the beautiful lakes of south Minneapolis with my husband, volunteering with Women On Boards Project, or snuggling up with a recent issue of The New Yorker.